Insights

Field notes on building
systems that scale.

Practical writing on AI, automation, engineering, and the decisions behind systems that work in production.

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Artificial Intelligence · 9 min read

Why most RAG systems fail in production — and how to build ones that don’t

Retrieval-augmented generation looks easy in a demo and breaks in production. Here's the architecture, evaluation, and guardrails that separate the two.

Soran Esmaeilpouri · May 2026
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Automation

The hidden cost of manual workflows

How to find the automation opportunities that actually compound — and which ones to ignore.

6 min read · Apr 2026
SQL
Artificial Intelligence

NL2SQL: letting your team talk to the database

What it takes to make natural-language analytics safe, accurate, and genuinely useful.

7 min read · Apr 2026
WP
WordPress

Engineering WordPress for real performance

Beyond plugins: how to architect a WordPress build that scores near-perfect Core Web Vitals.

8 min read · Mar 2026
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System Design

Designing systems before you build them

Why an afternoon of architecture saves months of rework — and how I approach it.

5 min read · Mar 2026
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Digital Commerce

Intelligent WooCommerce at scale

The architecture and automation that keep a storefront fast and converting under peak load.

7 min read · Feb 2026
AI
Artificial Intelligence

Evaluating AI systems you can trust

Evals, guardrails, and observability — the unglamorous work that makes AI production-ready.

6 min read · Feb 2026
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